Friday's Growth
Inspiration

How resonance drives change

Transformation is at the heart of our work. Clients share with us their most meaningful visions for transformational change, a compelling reason for why the status quo no longer serves them and how transformation can impact not just them but others in their ecosystem, often well beyond their immediate reach.

But for meaningful change to work, we need a very special ingredient – Resonance, a concept I was first introduced to by Nancy Duarte. Many leaders who we speak with intuitively know that we must be skillful at creating resonance at every level of an organization – for an organization to shape its own destiny, a desired future towards which it evolves.

But the task of a leader in creating resonance goes deeper. Nancy’s work reminds us that resonance can only exist where we exhibit not only confidence but humility, where it is not only the message that is well defined but where the messenger adopts a beginner’s mindset and can connect with the audience at a level beyond position, rank or even deep knowledge.

We resonate because we see each other as human, as contributors to a story that is incomplete and so we can step in and participate in its completion – a shared vision of what could become.

At the end, few would remember how slick was our presentation or how impressive were our visuals, but they would all point to the moment when the message resonated among us. And that is a learned skill, an essential capability which organizations can adopt, as they chart a path into the future, and where the maps of the past no longer serve us.

As Nancy reminded me many years back, it is this resonance that is at the essence of transformative change.

Have a good weekend everyone.

Saar Ben-Attar

Useful Links:

Our Manifesto 2.0

Resonate by Nancy Duarte

"Stories are the most powerful delivery tool for information, When we listen to a story, the chemicals in our body change, and our mind becomes transfixed. We are riveted when a character encounters a situation that involves risks and elated when they avert danger and are rewarded.”

Nancy Duarte

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Upcoming podcast episode

Our focus on the energy transition in Africa continues in our latest Hidden Growth Champions podcast. Saar Ben-Attar sat down with Carol Koech County President, East Africa Schneider Electric. Carol discusses the lack of energy in East Africa and the challenges and opportunities for transformation this presents.

By subscribing to our Podcast series, you will receive notice as this and new episodes air.

https://hiddengrowthchampions.podbean.com/

Ascent partners with CFFO at the Peter Drucker school of management

Business ecosystems have become a source of value creation and innovation, across industries, and no more is this evident than in emerging markets, where traditional industry verticals and legacy organizational structures are leapfrogged by nimble players.

To contribute to the dynamic developments in this space, the Center for the Future of Organization at the Drucker School of Management (CFFO) is delighted to announce a strategic partnership with Ascent Growth Partners.