Transformation is at the heart of our work. Clients share with us their most meaningful visions for transformational change, a compelling reason for why the status quo no longer serves them and how transformation can impact not just them but others in their ecosystem, often well beyond their immediate reach.
But for meaningful change to work, we need a very special ingredient – Resonance, a concept I was first introduced to by Nancy Duarte. Many leaders who we speak with intuitively know that we must be skillful at creating resonance at every level of an organization – for an organization to shape its own destiny, a desired future towards which it evolves.
But the task of a leader in creating resonance goes deeper. Nancy’s work reminds us that resonance can only exist where we exhibit not only confidence but humility, where it is not only the message that is well defined but where the messenger adopts a beginner’s mindset and can connect with the audience at a level beyond position, rank or even deep knowledge.
We resonate because we see each other as human, as contributors to a story that is incomplete and so we can step in and participate in its completion – a shared vision of what could become.
At the end, few would remember how slick was our presentation or how impressive were our visuals, but they would all point to the moment when the message resonated among us. And that is a learned skill, an essential capability which organizations can adopt, as they chart a path into the future, and where the maps of the past no longer serve us.
As Nancy reminded me many years back, it is this resonance that is at the essence of transformative change.
Have a good weekend everyone.