As we navigate a future that is emerging, how do we base today’s decisions on what is inherently uncertain, often unclear and potentially significant for our organisation? In conversation with Amy Zalman, we delve into this seeming contradiction and how we can practice more consistent decision making today, based on our understanding of the future. Our point of departure is that we cannot predict the future. However, we can bring our insights, a dose of imagination and data (in fact, lots of it and from different sources) to inform the evolving nature of strategy, under these conditions.
Our discussion