There is an ongoing debate in strategy circles – should we set strategic goals first and then define a strategy to determine how we ‘get there’ or should we rather set the strategy first and use goals as a bridge into implementation – into unpacking what the strategy demands of us and where we should focus next? The traditional approach, whether we follow a business planning process, a balanced scorecard or even OKR’s is that to set smart objectives, we need a coherent strategy. Goals, in contrast to a purpose statement or a vision, which focus on the ‘Why’, help bring the strategy into clear and implementable terms.
Saar Ben-Attar (A Connector Beyond Limits)
"Setting Objectives and Key Results is more than just setting a goal, it’s about living the goal and creating a habit" - Christina Wodtke