Seeing industries in transition, and especially when we have the honour of being invited in, being part of the journey as organisations transform from within, is an endeavour we take seriously.
This process of transition often requires an outsiders’ mindset. We may have our own predictions of how fast an emerging industry could grow, or how quickly a new technology will be adopted, but the most interesting (and value-adding) perspectives I find, are in the realm of choices – Human choices.
This is where partnerships can play a significant role. They extend our field of vision, bring added diversity into the room, and…if we can create a safe enough environment, bring new – sometimes surprising contributions to the table.
- Who can readily assume an outsider’s perspective in our team? Are they ready and willing to challenge what we consider true?
- How do others become our partners? Do they follow a predictable pattern or exhibit a common set of traits? Do these patterns help us or stand in the way of becoming future fit?
- What constraints do we place on our partnerships? Do we believe, for example, that partnerships are only useful for a specific period of time? Are there areas where perhaps we feel they shouldn’t venture into?
Our work points to many instances in which partnerships fail to meet their potential, where we did not truly imagine what could be. On the other hand are partnerships which are built on a healthy dose of data and imagination, where new capabilities are combined into market-tested offerings and where, above all, they enable us and them (our partners) to accelerate.
We have helped leadership teams to commercialize market opportunities in growing business ecosystems. We have done so by crafting, testing and growing partnerships. Are you ready to discover what partnerships could deliver and accelerate for your organisation and its ecosystem partners?